Shutting Down Hollywood with Kendrick Lamar

It isn’t very often that you get a free concert form one of the hottest rappers in the game, but that is exactly what happened last night in Hollywood with Kendrick Lamar. Celebrating his new relationship with the brand that was announced back in 2014, Kendrick took to the streets of Hollywood to make the collaboration official.

Performing from the bed of a truck, Kendrick Lamar gave the crowd hit after hit from his back catalog while driving through the streets of Hollywood. Decked out in the latest Reebok ZPump Runner, Kendrick as well as the 100 runners behind him, bounced, rocked, and partied all the way back to the Reebok Lounge.

Just last week Kendrick’s newest album, To Pimp A Butterfly, was released to the public and instantly receive high praise for it’s content. On the flip side, Reebok just recently released their ZPump Fusion, a runner based on the Pump technology that started back in 1989, which provides a more customized fit when you run.

After the run, I had a chance to sit down, catch my breathe, and talk to Kendrick a bit about his relationship with Reebok, if we will see any collaborations, and how it felt to rock infront of a crowd that started with 100 and quickly transformed into 1000s. Check the full video up top and check some images from the event down below.

Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event

Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event

Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event

Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event

Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event

Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event

Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event

Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event