Under Armour x Muhammed Ali

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Under Armour Collaborates With The Greatest of All-Time

If you ever wanted to float like a butterfly or sting like a bee while rocking the latest performance apparel, footwear and equipment, you are in luck as Under Armour has just announced a multi-year partnership with Authentic Brands Group for Muhammed Ali. While exact details on the collaboration are limited, consumers should see the iconic imagery, video, and quotes from Muhammad Ali utilized through a comprehensive, global brand integration that will include both product and marketing.

Recognized as the greatest boxer of all-time, Muhammed Ali and his larger than life persona blend perfectly with Under Armour which has long celebrated the unyielding will of an athlete. Select pieces of the collaboration will be reveled with lifestyle apparel featuring Ali’s iconic words and imagery for men, women, and youth at select retailers starting in March 2015. Additionally, a full collection of exclusive Muhammad Ali™ branded performance apparel, footwear, and accessories will debut in fall of 2015 at retail locations worldwide.

For further information on the collection and to stay up to date with everything Muhammed Ali and Under Armour, be sure to follow Muhammad Ali @MuhammadAli  and Under Armour @UnderArmour on Instagram and Twitter.

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