adidas Originals Xeno


adidas Originals launches a new light responsive technology for the ZX Flux, SuperStar, and Metro Attitude

When it comes to adidas Originals, the brand is alway pushing the limits of their bountiful archive and recently announced a new light responsive technology for several of their premier models. Inspired by the wilderness of Southeast Asia, the Xeno material is responsive and not just reflective. According to adidas, the black material appears faint with deep shimmers of iridescent colors when in natural light. But with the flash of a camera, the material explodes with bright colors, spanning the entire rainbow spectrum.”

Inspired by the Xenopeltis snake found in Southeast Asia, known for its highly iridescent scale, the adidas Originals Xeno line takes the look and pushes farther forward.

The XENO technology will first appear on a collection of silhouettes including ZX Flux, Superstar and Metro Attitude, all launching February 13, 2015 in the U.S. and select Global adidas Originals locations. A larger global release will be announced later this year.

Product launch: 2.13.2015
ZX Flux XENO – $120
Superstar XENO – $110
Metro Attitude XENO – $140

adidas_XENO_ZXFlux_Camera_IG adidas_XENO_PR_ZXFlux_Slash_SM adidas_XENO_PR_Superstar_Slash_SM adidas_XENO_PR_MetroAttitude_Slash_SM