New Air Jordan Premium Packaging

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In case you have been under a rock, you may not know that Jordan Brand is making a big push next year to up the quality of the retro product they release. Known under the guise of the Retro Remastered project, the new retros will be judged by the same quality and craftsmanship standards that the original signature shoe were released under. Building on that theme, Jordan Brand has elected to update the packaging for product next year as well.

According to Jordan Brand, “The deep black box features a gold embossed Jumpman and the iconic “23,” as well as a new tissue paper on the inside. Both retro and performance products will feature these new boxes.”

Look for the new Air Jordan Premium Packaging to start arriving in 2015.

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