If you have ever been to SXSW, you know that technology companies usually go hard when it comes to prototypes and forward facing technology. This year, Google took a step in the right direction with a talking shoe. A part of Google’s Art, Copy, & Code initiative, the shoe (a pair of adidas) is intended more for an advertising application and features a pedometer, gyroscope, and a pressure sensor. As the user walks around in the shoe, the shoe provides feedback based on the users behavior and environment. Created as a joint effort between Studio 5050 and Zachary Lieberman of YesYesNo, you can see more of the talking show below. via art,code, copy
Google and adidas link for a talking shoe at SXSW
March 9, 2013 by