Google and adidas link for a talking shoe at SXSW

If you have ever been to SXSW, you know that technology companies usually go hard when it comes to prototypes and forward facing technology. This year, Google took a step in the right direction with a talking shoe. A part of Google’s Art, Copy, & Code initiative, the shoe (a pair of adidas) is intended more for an advertising application and features a pedometer, gyroscope, and a pressure sensor. As the user walks around in the shoe, the shoe provides feedback based on the users behavior and environment. Created as a joint effort between Studio 5050 and Zachary Lieberman of YesYesNo, you can see more of the talking show below. via art,code, copy