The Next Big Thing: LeBron James x Samsung Galaxy Note II

Samsung has been very vocal about their mobile devices. From the Galaxy SIII to the recently released Samsung Galaxy Note 2, the brand is touting their wares as the next big thing. In an impressive marketing move, Samsung teamed with LeBron James on the opening night of the NBA for one of the most memorable commercials of the night. Celebrating LeBron’s first championship, the city of Miami, and LeBron’s charitable efforts, the commercial follows LeBron from home with the family to the locker room at the arena, all the while using his Galaxy Note II. Unlike other ads with athletes that seemed forced, the Samsung ad feels authentic and genuine. The product placement is subtle and focuses more on LeBron relationship with the city of Miami than it does on the phone.

After the game, Samsung threw a kick-ass party to capitalize on the launch of the Samsung Galaxy Note II as well as celebrate the ring ceremony from earlier in the night. From LeBron James to Miami Heat owner Micky Arison to Gabrielle Union and St. Louis Cardinals outfielder and Miami local Jon Jay there was quite the crowd in attendance. Enjoy some images from the party below.

Photos Courtesy of Alexander Tamargo, Getty Images