Hot Rod Life Sneaker Shop (Interview)

The Hot Rod Life Sneaker Shop in Los Angeles isn’t off of Melrose like the rest of the shops ou are used to. Instead, the shop is located on the West Side of Los Angeles near UCLA. Home to everything form Converse to Nike SB, the shop has all the trimming of a hot spot in LA. I had a chance to sit down with the Manager of the store, Bernard, to learn more about Hot Rod and how they got there.